BERRYCENTRO™ Privacy Policy

Effective: 2/05/2013 Last Updated On: 2/05/2013

This Privacy Policy (or "Policy") tells you how BERRYCENTRO collects, uses, shares, and protects information about our users ("you"). It also tells you how you can access and update your information and make certain choices about how your information is used. This Policy covers both our online and offline data collection activities, including information that we may collect through our various websites and applications and offline programs and events. By using a BERRYCENTRO website or application or by otherwise giving us your information, you agree to this Privacy Policy. If you do not agree to this Policy, you must not use our website or application or give us any of your information.

If we change the way we handle your information, we will update this Privacy Policy. For material changes (substantially new practices you wouldn’t expect from us or that we didn’t previously tell you about), we will provide a prominent notice at the site or email you at the address you have provided prior to the change becoming effective. We reserve the right to make changes to our practices and this Policy at any time, provided that we follow the procedures above.

This Privacy Policy provides important information in the following eight areas:

What does this Privacy Policy apply to?

What information do we collect?

How do we use your information?

With whom do we share your information?

How can I review my information?

How do we protect your information?

Other important information

Contact information

What does this Privacy Policy apply to?

This Privacy Policy applies to information that we, BERRYCENTRO, collect from or about our users through the methods described below. This Policy does NOT apply to information collected by our parent company, affiliate companies, or joint venture partners.

Please note we may combine information that we collect via one method (e.g., BERRYCENTRO website) with information that we collect via another method (e.g., BERRYCENTRO ERC Service Center). We do this to get a more complete view of our users, which, in turn, allows us to serve you better and with more customization.

BERRYCENTRO websites

This refers to any user-directed websites operated by BERRYCENTRO, including sites that we operate under our own domains and /URLs and sites that we run on third party social networks such as Facebook. This Policy will only apply applies to the BERRYCENTRO any of these sites that if it provides a direct link to this page.

BERRYCENTRO mobile sites/apps

This refers to any user-directed mobile sites or applications operated by BERRYCENTRO, including our WAP sites and smart phone apps (e.g., iPhone apps). This Policy applies to any of these mobile sites and apps that provide a direct link to this page.This Policy will only apply to the BERRYCENTRO mobile site/app if it provides a direct link to this page.

BERRYCENTRO text messaging programs

This refers to any user-directed text messaging programs operated by BERRYCENTRO. These programs might be advertised on one of our websites or applications or in a print ad. This Policy will only apply to the applies to any BERRYCENTRO text messaging program if the program indicates that this Policy applies.

Offline registration cards

This refers to printed registration and similar cards that we may collect from users via offline events. This Policy will only apply applies to a BERRYCENTRO offline registration card if the registration card indicates that this Policy applies.

Call center registrations

This refers to information that we may collect from users through our call center, for example if you call us with a question or comment over the phone.

Data from other sources

This refers to information we may obtain about you from other sources. For example, we may hire a third party data aggregator to provide us additional information about our existing users (this is known as "data appending"). We may also receive information from third party co-sponsors who we may occasionally partner with to run special contests or other promotions. We may also receive information about users when we acquire other companies.

What information do we collect?

Depending on how you interact with BERRYCENTRO (online, offline, over the phone, etc.), we may collect from you various types of information, as described below. In some instances (and unless we say otherwise below), we may combine one type of information with another type of information, and store them together in our records. We strive to limit the amount of information we collect and store to that which is reasonably necessary to provide you the relevant services. We generally store your information for as long as your account is active with us or as needed to provide you the relevant services. We may store your information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or for records management purposes.

Personal contact info

This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, cell, etc.), or email address. In some cases, this could include information that you give us about someone else (for example, if you provide a friend’s email address for a tell-a-friend program). If you create an account with us, your personal contact information may be stored under your account profile.

Account login info

This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account profile. Examples may include your login ID/email address, screen name, password, and/or security question and answer. We only collect unique login information for those activities that require an account, such as general website registration, newsletter sign-up, and website community features. You should keep Your your login information, especially your password, should be kept confidential and never share itd with anyone else. To change your login email address or password, log in to the relevant edit account section of our site (if available) or contact an ERC service center.

Demographic info

This includes any information that describes your demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, geographic location (e.g., zip code, city and state, mobile location), favorite products, hobbies and interests, and household or lifestyle information. We typically collect demographic information in connection with a variety of activities, including general website registration, newsletter sign-up, website community registration, contests and other promotions, and users surveys. If you create an account with us, you may be allowed to modify certain demographic information stored under your account. To do so, log in to the relevant edit account section of our site (if available) or contact ERC service center. For demographic information stored under your profile on a third party social network (e.g., Facebook), see separate paragraph on "Social network info."

Technical computer info

This includes any information about the computer system or other technological device that you may be using to access one of our websites or applications. We typically collect this information through automated technologies such as cookies and web beacons. Examples of technical computer information may include your computer’s IP address, operating system type, and web browser type. If you access a BERRYCENTRO website or application via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID, geo-location, and other similar mobile device data. Technical computer information may be linked to your personal contact information.

Website usage info

This includes information about how you use and navigate our websites and applications, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with a BERRYCENTRO website or application (e.g., date and time of visit, which site you came from, favorite recipes and site activities, high game scores, etc.). This information is captured using automated technologies such as browser cookies, flash cookies, and web beacons, and may also be collected through the use of third party tracking services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page, or the amount of time spent on a web site). We may also use these technologies, such as web beacons, to capture information about how users respond to certain email campaigns (e.g., time the email is opened, where user links to from the email, etc.). Website usage information may be linked to your personal contact information for web site personalization and marketing purposes.

Please note that "flash" cookies are different from "browser" cookies because of the way in which flash cookies capture and store data. Your browser’s cookie management tools will not remove flash cookies. Users feedback

This includes information that you voluntarily share with us about your experience in using our services, including our websites and applications. Examples may include unsolicited comments and suggestions, testimonials, or other questions or feedback related to our services. We typically collect this information in the form of user surveys, user panels, contact forms, "AskCB the Expert" forms, and email correspondence.

User-generated content

This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites or applications, including one of our Facebook sites. Examples may include photos, videos, personal stories, or other similar media or content. We may collect and publish user-generated content in connection with a variety of activities, including contests and other promotions, website community features, user engagement, and third party social networking.

Social network info

This refers to any information that is part of your profile on a third party social network (such as Facebook) and that you allow the third party social network to share with us. Examples include your basic account information (e.g., name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with third party application developers. For example, we may receive your social network profile information (or parts of it) every time you download or interact with a BERRYCENTRO web application on a social network such as Facebook or every time you use a social networking feature that is integrated within a BERRYCENTRO site (such as Facebook Connect). To learn more about how your information from a third party social network may be obtained by BERRYCENTRO (or other third party application developers), please visit the website of the relevant social network.

Other info (depending on context)

This refers to any other information that we might need to collect for a specific BERRYCENTRO form, feature, or other service that you use or request. What this information includes will vary depending on the method of collection and the specific purpose(s) for which the information is being collected. Please see Section 3 ("How do we use your information?") for more specific examples.

How do we use your information?

The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected for each. Please note that not all of the uses below will be relevant to every user.

Account maintenance

We may use your information to maintain your accounts with us, including administering any user loyalty or rewards programs that are associated with your account. This typically involves the use of information that was originally collected to set up your account.

Customer service

We may collect and use your information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name or email address) and information regarding the reason for your inquiry (e.g., employment status, general question, etc.). Customer service may be provided through various forms of communication, including email correspondence, call center support, and live online chat features.

User engagement

We may collect and use your information to get you more actively engaged with our services (including our websites and applications), thereby increasing overall brand engagement and awareness.

Contests and other promotions

We may collect and use your information to administer a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), demographic information (for eligibility determination), and, in some instances, user-generated content. Some of our promotions may be run on third party social networks such as Facebook (for example, on our Facebook fan pages). To comply with legal requirements, we may publish or share a limited amount of information (such as name and city of residence) about the winners of a particular promotion. For more information about our contests and other promotions, please see the official rules or details posted with each promotion.

SMS communications

We may collect and use your information to send you communications, such as email communications, SMS text messages, and postal mailings. Please note that if you choose to receive SMS text messages, your plan fees for messaging will apply. These communications will keep you up-to-date on the latest news or events from BERRYCENTRO. Sending you communications mostly requires the collection and use of certain personal contact information and demographic information. In some instances (such as for mobile apps and text messaging programs), this could involve the use of your precise geo-location, which may allow us to send you location-based offers and promotions.

Third party social networking

We may collect and use your information when you interact with third party social networking features such as "Facebook Connect" or "Facebook Like". These features may be integrated in our sites or applications for the purposes of running contests, allowing you to share content with friends, or other stated purposes. If you use these features, we may have the ability to obtain certain information about you from your social networking profile (see "Social network information" under Section 2 of this Policy). You can learn more about how these features work, and the profile data we may obtain about you, by visiting the website of the relevant third party social network.

Website improvement and personalization

We may collect and use your information to improve and personalize your experience on our websites and applications. This is typically done through automated technologies (such as cookies) that collect and remember certain account login information, technical information, and/or previous website usage information.

Website viral features (e.g., tell-a-friend)

We may request and use your information so you can use website viral features, such as our tell-a-friend features. These features allow you to easily share certain BERRYCENTRO news, service information, job opportunities, or other content with family members and friends. These features typically require the collection and use of personal contact information (such as names and email addresses) so that the selected one-time message or content can be delivered to the proper recipients.

With whom do we share your information?

We may share your information with the types of companies or in the situations described below. We do not rent or sell your information to third party companies for their own marketing use.

Agents and contractors

These are outside companies, agencies, or contractors that we hire to help us run our business (e.g., operate our websites, run promotions, provide website development, operate our call center, etc.). The information shared with our agents and contractors could include personal contact information, demographic information, or other types of information depending on the services being provided, and may require that we transfer your information to locations outside the United States. Agents and contractors are only allowed to access and use your information for the specific tasks they’ve been hired to do and are required to keep your information confidential and secure.

Joint sponsors and other partners

These are outside third party companies who we occasionally partner with to run joint promotions or offer you separate third party promotions. The information shared with these third party companies will vary depending on the promotion, and may be used by them for their own separate marketing purposes. If any of your personal contact information will be collected by or shared with a third party partner for its own marketing purposes, we will notify you at the time of information collection and give you the opportunity to opt-in or out of the sharing, as the case may be. For online promotions, we may also provide you a link to the third party’s privacy policy.

Your California Privacy Rights

If you are a California resident, you may have the right to request and receive certain information about our disclosure of your personal information to third parties for their own marketing use, and your choices with respect to such disclosures. Because wWe do not share your personal information with third parties for their own marketing use unless you are first given the opportunity to opt-in or out (as set forth above), we are exempt from having to meet this requirement. If you still wish to learn more about our compliance with this requirement, you may contact an ERC service center

Legal disclosures (when necessary)

This is when we may need to share your information for law enforcement or other legal-related purposes. This may be necessary in connection with a lawsuit, claim or investigation, governmental inquiry, court order, enforcement of legal rights (e.g., contract terms, intellectual property rights, etc.), safety issue, or other similar legal or security matter. Sharing your information for these reasons is not a regular event, but could arise from time to time. We strive to limit the types and amount of information we share for legal-related purposes to that which is reasonably necessary.

Business transfers (e.g., sale or acquisition of company)

We may share (or receive) information about you, including personal contact information, in the event of an acquisition, merger, sale, corporate reorganization, bankruptcy proceeding, or other similar event that involves BERRYCENTRO. If such an event occurs, we will take reasonable steps to require that your information be handled in accordance with this Privacy Policy, unless it is not practical or permissible to do so.

How can I review my information?

Under "your account" or "your profile" feature where you may review and edit the information you have provided and you may be given the option to change your communication preferences, including opting out. If an edit account or profile feature is not available or you otherwise desire to access, edit, or remove your information, contact an ERC service center and we will respond to your access request within 30 days.

How do we protect your information?

We use a variety of standard methods (described below) to keepregarding user information confidential and secure. Please note, however, that these protections do not apply to information you choose to share in public areas such as our social areas.

Secure operating environments

We store your information in secure operating environments that employ security measure designed to limit access to that are protected from the public and that we only allow authorized BERRYCENTRO employees and agents/contractors to access representatives, on a need-to-know basis. We follow generally accepted industry standards to protect with your personal information; however, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its the absolute security or your information.

Prior authentication for account access

We require our registered users to verify their identity (e.g., login ID/email address, password) before they can access or make changes to their account information. This helps prevent unauthorized access to your account.

Measures we expect you to take

It is important for you to also play a role in keeping your information safe and secure. When signing up for an online account, please be sure to choose an account password that is difficult for others to guess, and never reveal your password to anyone else. If you use a shared or public computer, never choose to have your login ID/email address or password remembered and make sure to log out of your account every time you leave the computer. You should also make use of any privacy settings or controls we may provide you in our website community areas.

Other important information

This section provides additional information that is important for you to know about this Policy or our practices.

We do not knowingly collect info from minors

We do not solicit or collect any type of information from a person that we know is under the age of 18. If we discover that we’ve accidentally collected information from a minor, we will attempt to remove that minor’s information from our records as soon as feasibly possible.

We are not responsible for third party sites/features

Our websites and applications may provide links to, or features from, other third party sites (such as independent e-commerce sites and third party social networks). If you link to or use such third party sites or features, you do so at your own risk. We do not control and are not responsible for the content or practices of any third party site, application, or feature.

Contact information

For privacy policy questions or concerns, please contact us at:

BERRYCENTRO / REITER BROS, INC. Attn: Legal Department
730 South A Street Oxnard CA 93030

Contact us via email

1-800-803-5900